With Cladding Corp, what started as an initial website development project grew to a partnership that allows us an ongoing role to help manage all aspects of their brand. From print sales collateral, training materials and trade show support to email marketing and social media strategy, we're grateful to watch as this wall cladding solution provider is fast becoming 'The 1st Name in Rainscreen'.

As a cladding material supplier who offers a full range of engineering, thermal, and optimization support, Cladding Corp needed to be known as a turnkey, solution provider for their unique niche in sustainable, high-performing exterior wall design. With a large footprint for distribution and the chance to promote multiple, high-quality products under their banner, the goal was to avoid brand confusion and come to market with a memorable, unified brand strategy.

For this pioneer in the rainscreen cladding market, we were there to support at various stages of product development and provide answers to the unique branding challenges associated with each. We've enjoyed the ongoing evolution of the brand, with a recent focus on providing compelling sales tools and product training for key stakeholders within their distribution network. With successes in sustained engagement through email marketing and most recently social media content strategy, we are excited to see where this brand is headed next!